StormChasr wrote:AOL's strategy--Merge with Time Warner, and ruin that company.
Well, AOL was pretty much ruined before that. There were a couple of forces at work here:
1) For the most part, AOL was designed for people who knew very little about the web. Well, that worked in 1995, but in 2005, people are a lot more net savvy. Unfortunately, AOL hasn't changed enough. They are making inroads, but they still insist on self-contained proprietary software to do everything -- read mail, read newsgroups, etc. IOW, they are still treating their customers like babies.
2) They were too late getting in on the broadband game. Problem is, broadband isn't profitable unless you own the wire going into the homes. That's why the telcos do pretty well with DSL, but Earthlink doesn't. It was a major paradigm shift, and AOL wasn't prepared in the least. I always figured AOL wanted Time-Warner so they could get into the cable internet business, and TW brought the wire into the homes. Even if they could do it now, their customers who have already switched to broadband have been gone from AOL for some time, and it's not likely they will ever come back.