Universal Orlando plans to throw down the
latest gauntlet in the area's theme park wars on Monday when it
officially starts offering free admission to children under the age
of 9 whose parents buy a two-day multipark pass over the Internet.
The offer comes amid heightened competition in Orlando theme
park deals and as Universal tries to overcome a disappointing 2005.
Universal's two parks in Orlando, Universal Studios and Islands of
Adventures, each saw declines of 8 1/2 percent, according to
Amusement Business, the trade publication.
The deal is limited to one child per adult ticket purchased
online for $99.95 for the theme park resort, home to Universal
Studios and Islands of Adventure. It also provides three extra days
at the park with no extra charge. A children's ticket for a two-day
multipark pass previously had cost $99.95, the same as an adult
ticket.
The theme park resort had been testing the concept for the past
two months on its Web site but makes the deal official on Monday
with a multimillion dollar advertising campaign to back it up.
Sea World Orlando several years back introduced its Fun Card,
which allows Florida residents who purchase a one-day ticket pretax
for $61.95 to get in without paying for the rest of the year.
Out-of-towners also can make repeat visits with a one-day ticket.
Last year, Walt Disney World started Magical Express, which
allows visitors to check their luggage at their hometown airports
and then be whisked directly to the resort without having to wait
for their suitcases upon arrival at the Orlando International
Airport. Disney also revamped its ticket pricing structure to offer
lower prices for longer stays.
On the Net:
Universal Orlando at http://www.universalorlando.com
Universal Orlando: FREE KID ADMISSION with MP pass
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