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Publix to Offer 7 Antibiotics for FREE

Posted: Mon Aug 06, 2007 4:18 pm
by Cookiely
http://www.chron.com/disp/story.mpl/ap/fn/5030680.html
Walmart must be hurting them but I think this is wonderful. This will be such a nice thing for parents.

Posted: Mon Aug 06, 2007 4:19 pm
by Regit
Brilliant marketing scheme. When was the last time you got an antibiotic and nothing else at a pharmacy?

Posted: Mon Aug 06, 2007 4:45 pm
by artist
between there, WalMart and KMart it should be a big help for those that can't afford them!

Re:

Posted: Mon Aug 06, 2007 4:46 pm
by Cookiely
Regit wrote:Brilliant marketing scheme. When was the last time you got an antibiotic and nothing else at a pharmacy?

Publix knows if I go get the free antibiotics there is no way I wouldn't go to the bakery and buy something!

Posted: Mon Aug 06, 2007 5:12 pm
by JonathanBelles
Awesome. I think this is a great thing for the people that need them. I wish Publix was a little closer. In a few months there will be a much closer publix.

Posted: Mon Aug 06, 2007 5:38 pm
by Yankeegirl
Thats funny, the article was posted in the Houston Chronicle.... we dont have Publix here!!!

Posted: Mon Aug 06, 2007 5:55 pm
by southerngale
No Publix here either, but what they're doing is great.

Re:

Posted: Mon Aug 06, 2007 6:46 pm
by chadtm80
southerngale wrote:No Publix here either, but what they're doing is great.


Publix is only in the South. Your in the NORTH :-)

Re: Publix to Offer 7 Antibiotics for FREE

Posted: Mon Aug 06, 2007 6:57 pm
by Ptarmigan
That's nice of them, but I think we are overusing antibiotics though.

Re: Publix to Offer 7 Antibiotics for FREE

Posted: Mon Aug 06, 2007 7:26 pm
by Regit
Ptarmigan wrote:That's nice of them, but I think we are overusing antibiotics though.



Very true. But that's a doctor's responsibility, not a pharmacy's.

Re: Publix to Offer 7 Antibiotics for FREE

Posted: Mon Aug 06, 2007 7:41 pm
by coriolis
All the ones named are available available as generic and are probably dirt cheap to produce. Probably the biggest cost for them is the "cut" that the pharmacy takes. So they offer these as "loss leaders" to generate traffic in the store. In the end it probably costs the retailer less than many other promotions.

Still a good deal for many people who need help.

Re: Re:

Posted: Mon Aug 06, 2007 7:43 pm
by southerngale
chadtm80 wrote:
southerngale wrote:No Publix here either, but what they're doing is great.


Publix is only in the South. Your in the NORTH :-)


Riiiight. Come on DOWN here and visit me.

Re:

Posted: Tue Aug 07, 2007 4:53 pm
by DanKellFla
Regit wrote:Brilliant marketing scheme. When was the last time you got an antibiotic and nothing else at a pharmacy?


Seems like every other week for me for one kid or another. I only pay $7 for those drugs anyways, but this is a very interesting idea. Sure, it is a loss leader. But it is a very novel approach. And over the counter cold products are EXPENSIVE!!!! Claritin is a dollar a day!!!!

Re: Publix to Offer 7 Antibiotics for FREE

Posted: Tue Aug 07, 2007 10:45 pm
by Jinkers
It is a great marketing sceme, saw that on channel 6 news the other nite

Re: Publix to Offer 7 Antibiotics for FREE

Posted: Tue Aug 07, 2007 11:01 pm
by prettywitty
I love Publix. We don't have them in New Orleans, but it's one of my favorite things about going to my sister's house in Florida. and that is a win-win situation for everyone, although I wholeheartedly agree that we're overusing antibiotics.