TWC for Sale?

[azskyman]

This may have been posted already someplace else, and if so, I apologize. If not, a good weather friend of mine in San Francisco passed this along to me yesterday.

Thursday, January 3, 2008 (AP)
Owner May Sell the Weather Channel
By SONJA BARISIC, Associated Press Writer


(01-03) 14:08 PST Norfolk, Va. (AP) --

A family-owned business that started with a local newspaper more than 100
years ago and became best known as owners of The Weather Channel is
looking into selling its businesses, including nine daily newspapers.

Frank Batten Jr., Landmark Communications Inc.'s chairman and CEO,
announced Thursday that the privately held company has retained investment
banks JPMorgan and Lehman Brothers to help it look into possible sale
scenarios.

"At this early stage, we cannot speculate on where this process will
lead," Batten said in a statement.

Landmark's vice chairman, Richard F. Barry III, declined in an interview
to say why a sale was being considered.

"This will all come out as this thing unfolds," Barry told The Associated
Press. "This is Day One of a multi-month process."

Barry said he did not know how much Landmark could make by selling its
largest asset, the Atlanta-based Weather Channel, one of the nation's last
privately owned cable channels. Landmark previously has rebuffed offers
for the channel.

Analysts estimated The Weather Channel could fetch up to $5 billion,
especially if coupled with its Web business. The weather.com site had more
than 32 million unique users in November and ranks as the nation's
18th-largest media site by traffic, according to Nielsen/NetRatings.

Other media companies, such as General Electric Co.'s NBC Universal or
Rupert Murdoch's News Corp., might want to buy The Weather Channel in
order to cross-promote their own programs on a channel that is one of the
10 to 15 "go-to" cable channels for many people, said Jimmy Schaeffler,
media analyst for The Carmel Group.

Schaeffler also noted that there is a strong trend toward consolidation in
the media industry. He likened the Landmark situation to News Corp.
recently buying Wall Street Journal publisher Dow Jones & Co. for $5
billion.

"You go after a crown jewel," he said. "What I think is happening here is,
rather than waiting to be acquired in a hostile takeover, Landmark is
saying we can probably do better for ourselves as shareholders if we do
this in a friendly way."

Landmark, which had $1.75 billion in sales in 2006, employs about 12,000,
according to Hoover's, a business reference service. It is parent to nine
daily papers, including The Roanoke Times in Virginia and The News &
Record of Greensboro, N.C., and more than 100 nondaily newspapers and
specialty publications.

Landmark also owns television stations in Las Vegas and Nashville, Tenn.,
and Norfolk-based Dominion Enterprises, a national chain of classified-ad
publications.

Many employees only learned of the plans to explore a sale when they read
the morning paper.

"It looks like it's the end of a long, storied history," said Denis
Finley, editor of Landmark's flagship newspaper, The Virginian-Pilot of
Norfolk. "I've been here 20 years. A lot of people have been here longer
than I have. It's something I don't think we ever thought would happen.
Most of us are in shock."

Samuel L. Slover, Batten's great-uncle, founded Landmark and was a
dominant figure in Virginia newspaper publishing for a half-century. He
came to Virginia from Tennessee in 1900.

Batten's father, Frank Batten Sr., who will turn 81 next month, was
instrumental in building the company since becoming its head in 1954. He
stepped down as chairman in 1998.

Landmark launched The Weather Channel in 1982 based on a concept created
by John Coleman, a Chicago TV weathercaster who also appeared on "Good
Morning America," Batten Sr. wrote in his book, "The Weather Channel: The
Improbable Rise of a Media Phenomenon."

Batten explained that he was intrigued because he had been fascinated by
the weather since childhood, when he experienced a damaging hurricane
while staying at his uncle's Virginia Beach cottage.

[Coredesat]

Yeah, there's a thread here: viewtopic.php?f=31&t=99646

[azsnowman]

HEY...let's combine our resources, fire the whole lot of 'em (with the exception of 3 mets) and start OVER! NO MORE Storm Stories or the other fluff and dung they've become....

I'm in...I'll put up the first million (I'm working on my second million by the way, I didn't make my FIRST!)

[Coredesat]

I've got 20 bucks, but I'd gladly join in.

[TexasStooge]

If I was a millionaire, I'd buy TWC right off the bat.

[Stephanie]

Thank you Steve for copying and pasting that article.

I know that TWC has changed a lot over the years and not necessarily for the better in the eyes of many a weather enthusiast. I'm still concerned as to what the new owners may do to it further.

[funster]

If I was a millionaire, I'd buy TWC right off the bat.

That would not be enough. It is going to go for over 5 billion. It's the best company on the planet. TWC rules!

[Aslkahuna]

It's Landmark Communications that's worth 5 Bil. Very few people who take the weather seriously bother with TWC anymore.

Steve

[Category 5]

This is all I have to say.

[Stephanie]

This is all I have to say.

[GoGoGop]

It's Landmark Communications that's worth 5 Bil. Very few people who take the weather seriously bother with TWC anymore.

Steve

The Wall Street Journal says The Weather Channel could fetch $5 billion but what do they know? I read somewhere it is valuable because it is fairly Tivo-proof. I get most of my weather information online now.


While analysts have estimated the Atlanta-based Weather Channel could fetch up to $5 billion, especially if coupled with its popular weather.com Web site, the newspaper's worth is unclear. The Pilot said in article Friday first reporting Mr. Robertson's interest that it most recently had an average seven-day audited circulation of 186,489.

[arkess7]

Well that kinda sucks.....TWC has been around since pretty much cable came out.....from what i remember.......i was 9 when cable came out.......MTV, HBO, all that.....so thats kinda crappy...but who knows.........someone is always buyin' someone out now a days anyways..........SO WTF

[Ed Mahmoud]

TWC sucks now, very little weather coverage. It can't get any worse under new ownership.

[Jack8631]

This is all I have to say.

Oh, that commercial!

[Extremeweatherguy]

Hopefully under new ownership they will get rid of their horrible computer-generated long range forecasts. They either need to switch back to using NWS data or they need to start actually making their own forecasts, because what they currently have going on with the computer produced 10-day outlook is pretty much worthless beyond the first few days.