The Super Bowl Commercial and Show thread

[Brent]

Fast National ratings for Sunday, Feb. 4, 2007

The Super Bowl delivered its usual gigantic audience on Sunday, though ratings for the game this year appear to be off a bit from last year's broadcast.

CBS, which carried the game, averaged a 34.6 rating/52 share in primetime Sunday (with those numbers likely to change some because of the live broadcast). Viewership was in the 86 million range, compared to 90.7 million in 2006. Just as predictably, the other networks hardly registered on the night. ABC was second at 3.0/5, followed by NBC, 2.3/4; FOX, 1.9/3; and The CW, 0.8/1.

In the adults 18-49 demographic, CBS scored a 28.0 rating. ABC's 1.8 was the best of the rest. FOX averaged 1.1, NBC 1.0 and The CW 0.5.

Super Bowl XLI, featuring the Indianapolis Colts and Chicago Bears, drew a 40.4/61 in the 7 p.m. hour. ABC's "Extreme Makeover: Home Edition" took second with a 2.6/4. NBC kicked off a "Grease: You're the One That I Want" marathon with a 1.7/3. A "Simpsons" repeat and the movie "X2: X-Men United" was fourth, beating a "Beauty and the Geek" repeat on The CW.

The game fell slightly to a 39.3/57 at 8 p.m. ABC held onto second with "America's Funniest Home Videos," 3.1/5. "Grease," 2.2/3, and FOX's movie, 2.0/3, tied for third in viewers, while The CW went with more "Beauty and the Geek."

At 9 p.m., the Super Bowl took another small dip, to 39.2/57, as the Colts closed out their 29-17 victory over the Bears. ABC aired the movie "Old School." Hour three of "Grease" delivered a 2.5/4 for NBC, topping the 2.1/3 for the conclusion of "X2" on FOX. A third hour of "Beauty and the Geek" earned a 1.0/1 for The CW.

The Super Bowl post-game show and "Criminal Minds" averaged 19.8/32 for CBS at 10 p.m. "Old School" posted a 3.4/6 for ABC, and one more hour of "Grease" drew a 3.0/5 for NBC.

[Pburgh]

Anheuser-Busch - Rock, Paper, Scissors!!!!!
I loved that!!!!

[Miss Mary]

I'm still cracking up over Dave and Oprah! Is it too soon to say, Davrah? LOL

TV Guide

http://community.tvguide.com/forum.jspa ... =700000044

How CBS Kept Dave 'n' Oprah's "Super" Love Secret
Amidst the kissing Snickers guys and flirty checkout gals, perhaps Super Bowl XLI's most unexpected commercial (video link) featured Indianopolis native David Letterman cuddled in front of a TV with Chicago resident Oprah Winfrey, who famously went 16 years between visits to the late-night icon's show. Letterman's winning line: "You want the Bears, and I want the Colts, but we both win because we're in love." But how did the ad sneak onto the airwaves with zero hooplah? According to CBS, the one-time-only spot was taped in secret on Jan. 24, at Late Show's Ed Sullivan Theater, perhaps proving to fast-food-industry-infuriating K-Fed that sometimes less is more. — MWM

[Brent]

How the commericals ranked...

http://www.usatoday.com/money/advertisi ... hart_x.htm

[azsnowman]

IMHO...there weren't TOO many funny ones, I saw one, don't even remember what it was for that was *kinda* funny...the rest "eh.."

[azsnowman]

Anheuser-Busch - Rock, Paper, Scissors!!!!!
I loved that!!!!

THAT was it....and I do mean IT

[Tstormwatcher]

The funniest ones were the two Gorillas and the taco Bell Lions.

[Lindaloo]

The funniest ones were the two Gorillas and the taco Bell Lions.

I liked the gorilla one too. After all the instructions, he said "Now what did you say?"

[tropicana]

ahh i found the reason why we can't see American ads during the Superbowl here in Canada:-

Global Television (Canada) profits due to Canada's simultaneous substitution (or "simsub") regulations, which allows the owner of content to control programming rights for that show in Canada. So when an American broadcast network is broadcasting the same show at the same time that Global is (such as Survivor), Canadian cable subscribers can only watch the Global Television broadcast, even when trying to view the American stations. This law gives them double exposure for their content and a larger share of advertising revenue, effectively blocking American border cities from access to the Canadian market. This was done to help give money to the networks to fund Canadian content development. Global is certainly not the only Canadian broadcaster to use simsubs; nonetheless, some complaints, specific to Global, have arisen due to the practices.

Global is the Canadian broadcast-television rightsholder for the National Football League and, hence, the Super Bowl. As with any other U.S. network program, Global can and does simsub the American feed. However, the Super Bowl is particularly controversial, as the U.S. network Super Bowl commercials, likely the most anticipated set of commercials of any given year, cannot be seen on either Global or the applicable U.S. station. Instead, while some international advertisers (such as Budweiser) do buy time on Global for the U.S. ads, many Canadian companies simply run ads introduced long before the game. Nonetheless, in recent years, nearly all American commercials have been available via various websites after the game, which may placate some complainants.

-justin-

[Opal storm]

There were a few good ones but really nothing stood out this year.

The Snickers commercial was truly horrifying. I never want to buy a Snickers bar ever again.

[Cyclenall]

ahh i found the reason why we can't see American ads during the Superbowl here in Canada:-

Global Television (Canada) profits due to Canada's simultaneous substitution (or "simsub") regulations, which allows the owner of content to control programming rights for that show in Canada. So when an American broadcast network is broadcasting the same show at the same time that Global is (such as Survivor), Canadian cable subscribers can only watch the Global Television broadcast, even when trying to view the American stations. This law gives them double exposure for their content and a larger share of advertising revenue, effectively blocking American border cities from access to the Canadian market. This was done to help give money to the networks to fund Canadian content development. Global is certainly not the only Canadian broadcaster to use simsubs; nonetheless, some complaints, specific to Global, have arisen due to the practices.

Global is the Canadian broadcast-television rightsholder for the National Football League and, hence, the Super Bowl. As with any other U.S. network program, Global can and does simsub the American feed. However, the Super Bowl is particularly controversial, as the U.S. network Super Bowl commercials, likely the most anticipated set of commercials of any given year, cannot be seen on either Global or the applicable U.S. station. Instead, while some international advertisers (such as Budweiser) do buy time on Global for the U.S. ads, many Canadian companies simply run ads introduced long before the game. Nonetheless, in recent years, nearly all American commercials have been available via various websites after the game, which may placate some complainants.

-justin-

That might also explain why my cable company does the following:

When I watch American stations on TV, sometimes when the show that is about to be aired is also on a Canadian TV network, somehow all of a sudden the channel gets "switched" in a way where it's now Global TV instead of say NBC. I wondered what was going on but this may explain some of it. I thought the cable company was just messing around.

[Jim Cantore]

This is the third year in a row that I thought the commercials weren't that good.

Hard to top "Office Linebacker"

http://www.youtube.com/watch?v=MRkiouh5NEI

[Opal storm]

I can't believe some of yall didn't like the halftime show.That was the best halftime performance in YEARS,Prince really rocked the house.

http://www.youtube.com/watch?v=H97y459pOis

[Jim Cantore]

I can't believe some of yall didn't like the halftime show.That was the best halftime performance in YEARS,Prince really rocked the house.

http://www.youtube.com/watch?v=H97y459pOis

Better then U2 at super bowl XXXVI? I doubt it.

[Stephanie]

I loved the halftime show with Prince. I am truly amazed at his talent and versatility. I almost fell over when he started to sing "All Along the Watch Tower". IMHO, I thought it was one of the best half time shows in a while. To each their own.

I am also always amazed at the great commercials Budweisser comes up with throughout the year. I didn't see the "Rock, Paper, etc." one. LOVED the Dalmatian, auctioneer and gorillas.

Fed Ex's was pretty funny - the first office on the moon.

K-Fed's - nothing controversial to me. He was making fun of himself, IMHO.

I enjoyed the whole night, really, especially the ending.

[CajunMama]

Steph and anyone else...i posted this site on page 2 but who goes back and reads the previous pages? Here you can view the commercials but i don't see the dave/oprah one.

http://www.spotbowl.com

[Brent]

The Dave/Oprah one:

http://www.youtube.com/watch?v=g_i5we6MB-w

The Snickers commerical with the two mechanics has been pulled...

[j]

Now, whose idea was it to have Prince?

without a doubt, the absolute worst halftime show I have ever seen. To think, Purple Rain was the best he could do. Not to mention, I cringe just looking at him.

[lurkey]

I can't believe some of yall didn't like the halftime show.That was the best halftime performance in YEARS,Prince really rocked the house.

http://www.youtube.com/watch?v=H97y459pOis

They pulled the video. Here is the new link:

http://www.youtube.com/watch?v=0M7EkR7oH2c

[Lindaloo]

I can't believe some of yall didn't like the halftime show.That was the best halftime performance in YEARS,Prince really rocked the house.

http://www.youtube.com/watch?v=H97y459pOis

Now that we can agree on. He is another one that does not age.