NEW YORK, Oct. 24 (UPI) -- Researchers at the Kinsey Institute for Research in Sex, Gender and Reproduction at Indiana University say most men are always thinking of sex.
A study released Tuesday in the journal Proceedings of the National Academy of Scientists found 54 percent of men and 19 percent of women admit they think about sex every day -- or several times a day -- in a society where they are bombarded with subconscious erotic images.
Scientists at the University of Minnesota found sexy subliminal images competed for attention in the brain even when the images were not right before a subject's eyes and most people are not consciously aware of them, ABC News reported.
Researchers also found sexual orientation often determines how the brain reacts to erotic images. Heterosexual women, for example, were more tuned in to pictures of naked men, the same reaction exhibited by homosexual men. But homosexual woman were equally attuned to naked images of both sexes, the report said.
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