Long live the BabySitters club
By JANELLE STECKLEIN / DallasNews.com
DALLAS, Texas - About four years ago, Sharlene Baker needed to find a sitter for her two young daughters, but she preferred someone older and more responsible than the typical teen.
Baker’s husband pulled out the phonebook and came across an advertisement for BabySitters of Dallas.
“I was reluctant to call baby-sitters into our home that I don’t know,” recalls Baker, 47, a systems engineer who lives in Dallas.
Baker spoke with the agency’s owner, Shari Hallauer, about her misgivings. Hallauer spent almost an hour helping Baker feel comfortable.
To this day, Baker still uses BabySitters of Dallas two or three times a month. And Hallauer, 63, makes an effort to match Baker with the more experienced sitters she prefers.
“I have more mothers telling me, ‘I’ve never left my child with anybody but a family member or I’ve never left my child since she’s been born,’” Hallauer said. “They’re extremely apprehensive.”
That compassion for clients may be one reason that BabySitters of Dallas is celebrating its 50th year in business. Founded in 1955, the agency contracts with sitters to watch children at a variety of places, including churches, hotels, parties and private homes.
Hallauer describes her roster of about 150 as women who like being with children and are honest, decent, dependable and loyal. Most are middle age to elderly. Each is an independent contractor, responsible for providing her own transportation and paying her own taxes.
“They have the human qualities to work with distressed children and parents that the parents are looking for,” Hallauer said.
Each sitter undergoes a background check that looks into national pedophile records and other data from any state and county where the sitter has lived in the past seven to 10 years.
According to three years of Better Business Bureau data, the agency has no reported complaints on record.
For years, BabySitters of Dallas was run from Dallas. But after longtime owner Audrey Festinger died in 2000, new owner Hallauer sought to cut costs and moved it to her Bedford home, where she and occasional assistants run the agency from a small office.
Five decades in business is a significant achievement. In the Greater Dallas Chamber of Commerce, for example, only about 115 of 3,000 members have belonged for 50 years.
“Corporate longevity is the backbone of the region’s business climate. Businesses who celebrate 50 or more years, without a doubt, add to our workforce opportunities and add economic vitality to the region,” said Patti Clapp, vice president of education and workforce development.
BabySitters of Dallas serves as the liaison between clients and sitters. Parents call a central number to communicate their needs. BabySitters of Dallas quickly finds a sitter and calls them back.
In return, customers pay a one-time $25 registration fee. BabySitters of Dallas gets a $10 agency fee each time the recommended baby sitter is used. In addition, the sitter charges $10 per hour with a minimum four-hour guarantee.
“Most of these sitters are very motivated to work, if not to supplement their income, then they’re just committed to doing it,” Hallauer said. “They like doing it. They have a following of customers. I encourage that and they find it hard to let a parent down. I want them to have a following the same way a hairdresser would.”
In fact, Belle Barrett, 32, an accountant who lives in Plano, tends to use the same sitter every time.
She said her son really likes a retired attorney affectionately nicknamed “Grandma Betty,” who works for the Barretts about 20 hours each week. Betty picks her son up several days a week after school, helps around the house and assists with homework, drawing on her own experience with dyslexia to help him overcome similar struggles.
“If it wasn’t for them I wouldn’t have found her,” Barrett said.
Permanent placements are rare, Hallauer said. She said the agency steers away from nanny-type assignments because they take a lot of time and finding sitters who mesh well with the families on a permanent basis is difficult.
Hallauer isn’t just cautious about sitters. In fact, she reserves the right to turn down potential clients for any reason. She does this politely on occasion by saying that she cannot meet their needs.
She normally tries to avoid serving high-profile figures. But she recalled that celebrity chef Dean Fearing shared some barbecue with the sitter watching his children, while a professional football player once stiffed the agency, she said.
Joe Caldwell, who is in her 70s, began working for the agency in 1965 until she quit about six years ago to care for her husband. She originally took the job because of the high pay: $1.25 per hour.
Many of her clients were Highland Park parents.
“I met a lot of people and I learned a lot about Dallas and I just learned a lot from it about how to live and how the rest of the world live,” she said. “Especially how the rich and the famous live.”
Caldwell recalls the evening she was caring for a young child whose parents decided to take a spur-of-the-moment weekend trip to Las Vegas. Initially, she didn’t even know they had left the state. Caldwell eventually took the child home until the parents returned.
“I like to get out,” Caldwell said about her love of the job. “When you sit at home all day, every day, you kind of want a change.”
Today, the business has expanded to include senior citizen care and a traveling escort service. But children remain the top priority.
“Audrey (Festinger) always said, ‘The most important thing was to love children, because doing this, you got burned out very quickly if you didn’t,’” Hallauer said.