Nickelodeon to tell Viewers to Trun Off TV and go outside

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chadtm80

Nickelodeon to tell Viewers to Trun Off TV and go outside

#1 Postby chadtm80 » Sat Jul 24, 2004 11:26 am

I like it 8-)

Nickelodeon to tell viewers Oct. 2: Turn off the TV and go out and play

By DAVID BAUDER





NEW YORK (AP) - Turn off the TV and go outside! Kids hear that from their parents all the time. Now, improbably, they'll hear it from a TV network.

This fall, the Nickelodeon network in the United States will go off the air for three hours one Saturday and urge its young viewers to play instead. The turn-off is planned for Oct. 2 at noon ET, when Nickelodeon typically has about 1.5 million viewers ages six to 11. During those hours, Nick will show a graphic saying it's time to go outside.

"They're not doing as much after-school play as they used to," network president Cyma Zarghami said, "so we wanted to make sure they know it's important."

She's certainly aware of the grand irony of this coming from a network that made it possible for kids to spend hours on end staring vacantly at the tube. But she said studies have shown children aren't watching much more television than they did 15 years ago.

"We don't have control over how much they watch television," she said.

Nick probably won't lose much advertising revenue during the stunt; companies will be compensated by having commercials run at different times, she said. Nick estimates it's spending some $10 million US on its "Let's just play" campaign.

When Nick comes back on the air that day at 3 p.m., it will air a live music and sports special that encourages viewers to stay healthy and active.

During its campaign, Nick is also sponsoring play days in 10 U.S. cities, inviting families to parties at parks. Denzel Washington and Hilary Duff are among the celebrities that have recorded public service announcements.

If it's a success, might a couple of hours off per week become a regular part of Nickelodeon's schedule?

"Our cable operators and our advertisers might have a little trouble with that," Zarghami said.
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#2 Postby TexasStooge » Sat Jul 24, 2004 11:45 am

I think that'll be a great idea!
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#3 Postby Lindaloo » Sat Jul 24, 2004 11:52 am

Amen! Proud of them!
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#4 Postby Wnghs2007 » Sat Jul 24, 2004 11:54 am

Finally a TV network that cares!!!!!:D :P
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#5 Postby W13 » Sat Jul 24, 2004 12:25 pm

That is a great idea for them to do! Get those kids some exercise and realize that there are other things to do besides watching tv all day. :)
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Miss Mary

#6 Postby Miss Mary » Sat Jul 24, 2004 12:25 pm

I was just talking about this to other parents from my generation. We rarely watched TV in the summer. We couldn't wait to eat breakfast and get outside. Hanging out with neighborhood friends all day long, at the community pool, in the woods, at the local soft serve whippy dip (what we called it), popping in the local pony keg (now I'm really aging myself) for a soda and penny candy. That is how our days were filled. We may pitch a tent in someone's yard thru out the day, planning a huge sleepover later that night. I just don't remember feeling bored with nothing to do! And watching TV - no one did that in the summer!

But they're talking about Oct. 2. Still, I can only recall watching a handful of current network shows back then - the typical Gilligan's Island or Green Acres. This generation could stand to give up a little TV.

Mary
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#7 Postby TexasStooge » Sat Jul 24, 2004 12:45 pm

On weekends, I usually go out for a walk, swim, or to just hang out with my friends. So weekends are no problem with me.
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#8 Postby azsnowman » Sat Jul 24, 2004 3:48 pm

AMEN Mary, AMEN! We too, watched VERY LITTLE tv, NOR did we have VIDEO GAMES "ARRRGH!" I HATE those DANG video games, IMHO, it's the DOWNFALL of todays youth.....sorry guys, but that's the way I feel. We were ALWAYS outside, playing, fishing, hiking, hunting etc. etc, my mother wouldn't LET us watch but 1 hour of tv a day and that was IT!

Dennis
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#9 Postby Guest » Sat Jul 24, 2004 4:23 pm

That's awesome news. It's nice to see a network that cares about our youth. I'm also very pleased with PBS. :)
...Jennifer...
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Josephine96

#10 Postby Josephine96 » Sat Jul 24, 2004 6:35 pm

I like the idea for Nick to do that.. Good job and Amen to them.. :)
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