
Some Walmart customers soon will be able to sample a new discount item:
Walmart's own brand of wine. The world's largest retail chain is teaming
up with
E&J Gallo Winery of Modesto, California, to produce the spirits at an
affordable price, in the $2-5 range. While wine connoisseurs may not be
inclined
to throw a bottle of Walmart brand wine into their shopping carts, there is
a
market for cheap wine, said Kathy Micken, professor of marketing at Roger
Williams University in Bristol, RI She said: "The right name is
important."
So, here we go:
The top 12 suggested names for Walmart Wine:
12. Chateau Trailer Parc
11. White Trashfindel
10. Big Red Gulp
9. Grape Expectations
8. Domaine Walmart "Merde du Pays"
7. NASCARbernet
6. Chef Boyardeaux
5. Peanut Noir
4. Chateau des Moines
3. I Can't Believe It's Not Vinegar!
2. World Championship Riesling
And the number 1 name for Walmart Wine ...
1. Nasti Spumante
The beauty of Walmart wine is that it can be served with white meat
(possum)
and red meat (squirrel).
Dennis
