Butt Paste Gives Pharmacist Healthy Bottom Line
POSTED: 7:40 am EDT August 23, 2004
COVINGTON, La. -- Retired Louisiana pharmacist George Boudreaux has a healthy bottom line -- thanks to Boudreaux's Butt Paste.
He developed the concoction as a treatment for diaper rash. But Boudreaux's Butt Paste has plenty of grown-up fans. He said it's good for chapped lips, skin and heat rashes, and jock itch, too.
A tongue-in-cheek feature on ESPN suggested the paste was partially responsible for Louisiana State's jock-itch-free championship football season.
Boudreaux knows the promotional value of a good name. He said no one would be talking about his treatment if he had called it George's Diaper Cream. Boudreaux's Butt Paste is going nation-wide. He now has distribution deals with Wal-Mart, Target and Walgreen's.
Copyright 2004 by The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed
Got Butt Paste?
Moderator: S2k Moderators
-
NWIASpotter
- Category 5
- Posts: 1961
- Joined: Sun Jul 18, 2004 12:58 pm
- Location: Terril, Iowa & Ames, Iowa
- Contact:
-
stormraiser
- Category 5
- Posts: 3453
- Age: 55
- Joined: Sun Oct 27, 2002 4:11 pm
- Location: Southern Maryland
- Contact:
-
Miss Mary
-
Miss Mary
-
CaptinCrunch
- S2K Supporter
- Posts: 8731
- Age: 57
- Joined: Mon Nov 03, 2003 4:33 pm
- Location: Kennedale, TX (Tarrant Co.)
-
bfez1
- S2K Supporter
- Posts: 6548
- Joined: Thu Oct 10, 2002 10:14 am
- Location: Meraux--10 mi E of New Orleans-totally destroyed by Katrina
- Contact:
Miss Mary wrote:Bonnie - better than Desitin? That's what we always used. And another product that came in a pink tube, but the name excapes me right now. Haven't had to use these products for years!!!
Mary
Desitin is a great product but if you want to clear up a rash really fast Butt Paste is awesome!!!
0 likes
-
NWIASpotter
- Category 5
- Posts: 1961
- Joined: Sun Jul 18, 2004 12:58 pm
- Location: Terril, Iowa & Ames, Iowa
- Contact:
-
TexasStooge
- Category 5
- Posts: 38127
- Joined: Tue Mar 25, 2003 1:22 pm
- Location: Irving (Dallas County), TX
- Contact:
-
CajunMama
- Retired Staff
- Posts: 10791
- Joined: Thu Feb 06, 2003 9:57 pm
- Location: 30.22N, 92.05W Lafayette, LA
Here's a more indepth article...even sponsors a race car! And where on the race car? The rear end, of course!
Louisiana inventor: Product is good, name doesn't hurt a bit
By ALAN SAYRE
AP Business Writer
Associated Press photo
ARCA driver Kim Crosby leans on her car in the ARCA Garage of the Talladega Superspeedway in Talladega, Ala., in this file photo. Retired Louisiana pharmacist George Boudreaux hasn't needed Madison Avenue pitchmen to get the word out about his concoction to treat diaper rash. He just lets the name do it for him.
COVINGTON -- Retired Louisiana pharmacist George Boudreaux hasn't needed Madison Avenue pitchmen to get the word out about his concoction to treat diaper rash. He just lets the name do it for him.
Boudreaux's Butt Paste.
"Would you be talking to me if it was called George's Diaper Cream?" Boudreaux recently asked a reporter.
Probably not.
And a paste with any other name probably wouldn't have gotten attention from Oprah Winfrey, who featured Butt Paste on her show; ESPN, which, in a tongue-in-cheek feature, suggested it was partially responsible for Louisiana State University's jock-itch-less championship football season; and from Jay Leno, who displayed a newspaper ad for Butt Paste on the "Tonight Show" _ and said that he didn't want to know what it was used for.
It certainly wouldn't have created waves in auto racing circles, as Butt Paste has managed to do with its logo _ a grinning baby covered by a blanket _ adorning the car of NASCAR driver Kim Crosby with the product's full name across the rear bumper.
Boudreaux started mixing the diaper rash ointment in his Covington pharmacy in the 1970s, much to the delight of mothers who came from as far away as New Orleans to buy it.
The product went nameless for several years until a woman took her baby, who had a bad diaper rash, to see a pediatrician who offered to write a prescription.
"She said she was going down to George Boudreaux's store and have him whip up some of that butt paste," Boudreaux said.
The name stuck.
After selling his pharmacy in 1994, Boudreaux began widely marketing his product, which is now stocked nationwide by Wal-Mart and Target stores. Walgreen's will be adding the product later this summer, Boudreaux said.
Boudreaux's privately held company has exactly three employees of its own, the inventor included. The company did just under $2 million in sales last year and projects $4.5 million to $5 million in 2004.
On the NASCAR Busch circuit, Boudreaux is one of several sponsors of Crosby, a middle school principal in Slidell, and longtime driver.
Last year at Talledega, Ala., Crosby's "butt car" gained as much attention as the eventual winner of the race.
"It's a joke at the track that if you put it on the rear end of the car, it'll go faster," Crosby said.
What's not a joke is the fact that millions of viewers watch auto racing _ and more than a few already have taken notice of Crosby's sponsor, she said.
Over the long haul, Boudreaux says the product will prove itself to buyers, no matter what it's called. But there aren't any plans to change the name.
"It's instant name recognition," Crosby said. "How can you forget the name `Butt Paste?'"
http://2theadvocate.com/stories/082304/ ... e001.shtml
Louisiana inventor: Product is good, name doesn't hurt a bit
By ALAN SAYRE
AP Business Writer
Associated Press photo
ARCA driver Kim Crosby leans on her car in the ARCA Garage of the Talladega Superspeedway in Talladega, Ala., in this file photo. Retired Louisiana pharmacist George Boudreaux hasn't needed Madison Avenue pitchmen to get the word out about his concoction to treat diaper rash. He just lets the name do it for him.
COVINGTON -- Retired Louisiana pharmacist George Boudreaux hasn't needed Madison Avenue pitchmen to get the word out about his concoction to treat diaper rash. He just lets the name do it for him.
Boudreaux's Butt Paste.
"Would you be talking to me if it was called George's Diaper Cream?" Boudreaux recently asked a reporter.
Probably not.
And a paste with any other name probably wouldn't have gotten attention from Oprah Winfrey, who featured Butt Paste on her show; ESPN, which, in a tongue-in-cheek feature, suggested it was partially responsible for Louisiana State University's jock-itch-less championship football season; and from Jay Leno, who displayed a newspaper ad for Butt Paste on the "Tonight Show" _ and said that he didn't want to know what it was used for.
It certainly wouldn't have created waves in auto racing circles, as Butt Paste has managed to do with its logo _ a grinning baby covered by a blanket _ adorning the car of NASCAR driver Kim Crosby with the product's full name across the rear bumper.
Boudreaux started mixing the diaper rash ointment in his Covington pharmacy in the 1970s, much to the delight of mothers who came from as far away as New Orleans to buy it.
The product went nameless for several years until a woman took her baby, who had a bad diaper rash, to see a pediatrician who offered to write a prescription.
"She said she was going down to George Boudreaux's store and have him whip up some of that butt paste," Boudreaux said.
The name stuck.
After selling his pharmacy in 1994, Boudreaux began widely marketing his product, which is now stocked nationwide by Wal-Mart and Target stores. Walgreen's will be adding the product later this summer, Boudreaux said.
Boudreaux's privately held company has exactly three employees of its own, the inventor included. The company did just under $2 million in sales last year and projects $4.5 million to $5 million in 2004.
On the NASCAR Busch circuit, Boudreaux is one of several sponsors of Crosby, a middle school principal in Slidell, and longtime driver.
Last year at Talledega, Ala., Crosby's "butt car" gained as much attention as the eventual winner of the race.
"It's a joke at the track that if you put it on the rear end of the car, it'll go faster," Crosby said.
What's not a joke is the fact that millions of viewers watch auto racing _ and more than a few already have taken notice of Crosby's sponsor, she said.
Over the long haul, Boudreaux says the product will prove itself to buyers, no matter what it's called. But there aren't any plans to change the name.
"It's instant name recognition," Crosby said. "How can you forget the name `Butt Paste?'"
http://2theadvocate.com/stories/082304/ ... e001.shtml
0 likes
-
azskyman
- S2K Supporter
- Posts: 4104
- Joined: Thu Mar 13, 2003 7:36 am
- Location: Scottsdale Arizona
- Contact:
Scared me too, Chad, with this topic.
A couple of unnerving thoughts passed through my head before I even read it.
First, I pictured the guy who sells Oxy-Clean on the infomercials.... "And, if you buy within the next three minutes, we'll double your order. Not just an 8 ounce tube, but a full pound of butt paste for the amazing low price of just $19.99...but act NOW, our butt paste operators are standing by and waiting for your call!
Then...I tried not to picture it, but it was just there in my mind. A billboard.
Got Milk?..... Hmmm... Got Butt Paste?
Sorry folks, it was that kind of day. Anyway, George is a bold entrepreneur. I really doubt my doctor will ever write a prescription for the industrial strength stuff though. And even if he did, I'm not sure I would want to hear my pharmacist's instructions while other people were in line behind me.
A couple of unnerving thoughts passed through my head before I even read it.
First, I pictured the guy who sells Oxy-Clean on the infomercials.... "And, if you buy within the next three minutes, we'll double your order. Not just an 8 ounce tube, but a full pound of butt paste for the amazing low price of just $19.99...but act NOW, our butt paste operators are standing by and waiting for your call!
Then...I tried not to picture it, but it was just there in my mind. A billboard.
Got Milk?..... Hmmm... Got Butt Paste?
Sorry folks, it was that kind of day. Anyway, George is a bold entrepreneur. I really doubt my doctor will ever write a prescription for the industrial strength stuff though. And even if he did, I'm not sure I would want to hear my pharmacist's instructions while other people were in line behind me.
0 likes
-
NWIASpotter
- Category 5
- Posts: 1961
- Joined: Sun Jul 18, 2004 12:58 pm
- Location: Terril, Iowa & Ames, Iowa
- Contact:
Who is online
Users browsing this forum: No registered users and 35 guests